Lead response automation · UK & US
We connect your inbox, forms and CRM so every enquiry has an owner and a next step.
£750 UK · $950 US · Audit credited against the build.
Inside Thinking Mans Systems
These are the internal workflows we use and are developing for our own client work. Small systems that keep track of conversations, decisions and follow-up dates.
Inbox → next action
A weekday review of our business inbox surfaces conversations that need a reply or a clear next step. It prepares a draft and brings it back to us for approval.
A short action list. A draft to review. Nothing sent automatically.
Meeting → client history
A local archive keeps available meeting notes, summaries and next steps organised by client. Full transcripts are saved when the meeting source makes them available; missing transcripts are flagged, never invented.
One client history, with source records and dated revisions.
Confirmed deadline → reminder
The archive has a tested reminder layer for confirmed follow-up dates. It brings a commitment back before it is due, with the meeting context attached. Unclear dates stay for review.
Prepare early. Follow up on time. Keep the final decision human.
An illustrative follow-up · not client data
“Get back to me in 15 days.”
Save the request and confirm the date.
Remind us to prepare, with the context.
Surface the follow-up for our approval.
Human approval before any client message. Private records stay out of this website. These are internal workflow examples, not claims of client results.
How it works
We agree what to measure before the build, then use the same method to check the result.
We pull the real timestamps from your inbox, CRM and forms. You get a written report: median and 90th-percentile response time, the percentage of enquiries that never got a substantive reply, the manual hours spent, and an estimate of the annual cost, with every assumption shown, so you can argue with it. About 2 hours of your team's time, total.
Every enquiry, from every entry point, gets one record and one owner the moment it arrives. Acknowledgment and first qualifying questions go out inside 5 minutes, at any hour, in your wording. Quotes draft themselves from your price list for a rep to check and send. Every sent quote gets followed up automatically until the customer replies. The £750 audit comes off the price.
Four weeks after go-live we re-run the exact measurement from the audit. Before-number, after-number, side by side, in writing. Plus a a weekly report to help you spot changes in performance. If we haven't hit the targets we committed to, we keep working free until we have.
What you get
Guarantee 1: your time. The whole engagement takes under 6 hours of your team's time, in the contract. Go over, and the bill drops 20%.
Guarantee 2: the numbers. Median first response under 5 minutes and leak rate under 5%, measured exactly as in the audit, or we keep working, free, until they hold.
What we don't guarantee: your revenue. That depends on your pricing, your stock and your reps. We measure the process changes we can control.
The other side of the ledger
You've probably been pitched "AI automation" before. Maybe you bought some. Here's how this is different, stated as refusals:
We don't lead with AI. Most of what we build is ordinary, deterministic software because you want your quoting to do the same thing every time. AI goes where it genuinely earns its place, like reading a messy enquiry, and nowhere else. That's why our systems still work in month six.
We don't start without a baseline. If we can't measure your process before touching it, we can't prove we improved it, and neither can anyone else you'd hire. We just admit it up front.
We don't bill hourly, ever. Fixed price, fixed dates, exclusions in writing on page 5 of the audit. If it takes us longer, that's our problem.
We don't take every job. Under 20 enquiries a month, there's nothing to automate and we'll tell you so. If the audit shows your process is fine, the report says so and there's no build to buy.
We don't do 25 hours of workshops. Two touchpoints: a form and one call. You run a business; the discovery theatre is what the 6-hour guarantee exists to kill.
Who's behind this
Đorđe Milićević. Software engineer. I build production systems with monitoring, documentation and someone accountable when they break. Before this I built MVPs for startups; I moved upmarket because the more interesting problem was companies that already work, bleeding time and leads through processes they've been meaning to fix for a year.
You deal with me directly. I do the measurement and design personally, connect the systems and document how they work. The internal workflows above show the same approach applied to my own business.
Based in Serbia, working with businesses in the UK and US. Scope, responsibilities, access and handover are agreed before the build starts.
Questions you should ask
The next step is small on purpose
£750, five days, about two hours of your team's time. You get the report and your own numbers whatever happens next. If you go ahead with the build, the £750 comes off the price.
Tell us which process is slowing you down. We'll confirm fit and availability.
